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• Recently Written on Eye Zone

  • Houston Optician Wanted
  • Weekly Eyewear & News Updates for 2009-01-03
  • Top Eye Zone Posts for 2008
  • Weekly Eyewear & News Updates for 2008-12-27
  • New Video: Bolle Goggles
  • Weekly Eyewear & News Updates for 2008-12-20
  • Eyewear & Vision Resource Directory
  • Eyewear Tips & Tricks
  • Weekly Eyewear & News Updates for 2008-12-13
  • Celebrity Eyewear Sightings for December 2008

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Eye Zone Archives

• January 2009
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Wanted: Optician with experience in lab for the leading online eyewear store. Must have knowledge of different lens materials and reading prescription lenses. Must be detailed oriented and able to work under pressure. Great hours, great pay, great place to work! No weekends, bonus pay, holiday pay. This position requires no contact with patients.

Fax resume to 713.278.1883 or e-mail it.

• The Eye Zone News: Weekly Eyewear & News Updates for 2008-12-27 http://tinyurl.com/9r4rn6 #
• Check out our sample FramesDirect.com Facebook Fan Page video - http://tinyurl.com/7endmh #
• Glasses Guy here. One more reminder to use your Flex/Med Plan by Wednesday, Dec. 31. Prescription glasses qualify! http://tinyurl.com/66c3t7 #
• The Eye Zone News: Top Eye Zone Posts for 2008 http://tinyurl.com/79xfyx #
• Glasses Guy again. Final reminder to use your Flex/Med Plan by today, Dec. 31. Prescription glasses qualify! http://tinyurl.com/66c3t7 #
• Glasses Guy here. Hope all of you have a terrific New Years holiday and we'll see you in 2009! #
• Glasses Guy here. Anyone out there have Flickr photos of themselves wearing eyewear purchased at FramesDirect? Let me know, please! #
• Testing plugin. Can anyone who has bought eyewear from FramesDirect.com tag any Flickr photos of themselves in them with "framesdirect"? #
• I'm testing a possible way to disply customer photos wearing our eyewear. Your help is appreciated! Let me know! - Glasses Guy #

Wow, how can we be at the end of another year already? We've made a lot of great optical and vision information available on this blog during 2008, so we thought we'd share what turned out to be the most popular with our visitors and readers. Here's a summary of the most visited eyewear posts on The Eye Zone, the official blog of FramesDirect.com, during the past twelve months based on visits and comments.

1. What's My Eyeglass Frame Size? - This has got to be the most asked question we get, so here's a simple, easy to follow guide to finding out what all those numbers mean and where you can find them on your frames.

2. Spotlight on Ray Ban Sunglasses - THE most commented upon post on The Eye Zone, featuring a full description of the quality and history of Ray Ban Sunglasses, including a link to our Ray Ban video and tons of discussion.

3. Celebrity Sunglasses & Eyewear Sightings - Originally a one-time post about celebrity eyewear, this original is still extremely popular, so much so that we created an entire category about celebrity eyewear sightings, by far our most popular blog section.

4. Round Eyeglasses - What Goes A Round... - The classic shape of round eyeglass frames made popular by the likes of John Lennon and Harry Potter is still extremely popular and produces quite a bit of discussion.

5. DriveWear - Lenses that Transition for Driving - These innovative lenses that darken even inside an automobile for driving get a lot of interest and discussion. Unlike Transitions lenses, which turn clear indoors, Drivewear lenses adjust to different tints in different lighting conditions. See our Drivewear lenses page for an online demo and walk-on information video by our CEO, Dr. Dhavid Cooper.

6. Fitovers - Sunglasses for Your Prescription Eyeglasses - Just consider these sunglasses that slip over your prescription eyeglasses as shades for your glasses. No longer the huge radiation goggle-like sunglasses that you would see folks who just had their pupils dilated wearing. Today's version is stylish and practical.

7. Eyewear Tips & Tricks - Our opticians have provided some of their top tips for wearers of eyeglasses, sunglasses, contact lenses and goggles in a handy list.

8. James Bond "Quantum of Solace" Sunglasses - What can we say? Every time a new 007 film is released, there's a rush to get whatever sunglasses the super secret agent is wearing. This year is no exception and the 2008 hit featured the Tom Ford 108 sunglasses.

9. Top Eyewear & Optical Tools - We provide a list of our top online eyewear tools in one handy location that includes links to our glossary, FrameFinder Virtual Eyeglasses Try-On, our Lens Options Guide and more.

10. Optical Glossary - Though technically a page and not a post, this online dictionary of vision related terms was added to the blog during the year and quickly became one of the top attractions on The Eye Zone.

Runners up: Frameless or Rimless - What's the Difference?, Indiana Jones Eyeglasses, Aviator Sunglasses - Classic Style & Timeless Fashion, Bolle Tips for Wearing Goggles over Corrective Eyewear, Protective Sports Eyewear

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• The Eye Zone News: Weekly Eyewear & News Updates for 2008-12-20 http://tinyurl.com/a3yw5d #
• Last minute gift? Eyewear gift cards are now available online at FramesDirect.com - http://tinyurl.com/6prdf9 #
• The Eye Zone News: New Video: Bolle Goggles http://tinyurl.com/6vk4hz #
• Be sure you only buy your Ray Ban sunglasses from a Ray Ban Authorized Dealer like FramesDirect.com - http://tinyurl.com/odxt3 #
• We've got a great article on Ray Ban Sunglasses on our blog - http://tinyurl.com/836d8q #
• For our followers who are traveling for the holidays, have a safe Merry Christmas! #
• Hope you all had a great Christmas! One more reminder to use your Flex/Med Plan by De. 31. http://tinyurl.com/66c3t7 #
• By the way, just refer to me as Glasses Guy. #
• Facebook members who are fans of FramesDirect.com can post videos & photos of themselves modeling new frames - http://tinyurl.com/2ttqw5 #

Here's our latest video addition featuring Bolle goggles, ideal for snow sports like skiing and snowboarding. Strap On the most advanced goggles in the world and UVA and UVB rays are eliminated. The video is also available on our Videos page or you can watch the Bolle goggles video on the FramesDirect.com YouTube Channel.

You can browse our entire Bolle sunglasses catalog online.

Related posts: Bolle Goggles on MTV's Made, Bolle Athletes at Winter X Games, Protective Sports Eyewear, Spotlight on Bolle Sunglasses.

Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect.

• The Eye Zone News: Weekly Eyewear & News Updates for 2008-12-13 http://tinyurl.com/5asv5w #
• The Eye Zone News: Eyewear Tips & Tricks http://tinyurl.com/6yrs5s #
• Good morning tweeps! #
• Reminder - Use those Flex/Med plans by Dec. 31 before they expire. Eyewear qualifies - http://tinyurl.com/66c3t7 #
• Need a last minute gift?Give an eyewear gift card from FramesDirect.com - http://tinyurl.com/6prdf9 #
• The Eye Zone News: Eyewear & Vision Resource Directory http://tinyurl.com/473269 #

We've introduced a new Eyewear Resource Directory on The Eye Zone blog. The idea is to provide a central location for links to other sites that complement our own. For instance, although our parent site, FramesDirect.com, is a huge online eyewear superstore, the site doesn't carry things like accessories. If you are looking for, say, a bedside or desktop eyeglasses holder, we don't carry them, but a site like Optacaddy does and they are listed in our directory in the Eyewear & Fashion Accessories section.

Another question we get frequently is about eyeglasses or sunglasses repair. Other than warranty returns, FramesDirect.com is not in the eyewear repair business, but other sites are and we will list them in an appropriate section, too.

We hope to include a number of quality optical and fashion sites for the benefit of our visitors in the future. Submission guidelines are tough and we will only include those sites that we feel are complementary and quality. There will be no spam in this directory. For one thing, the only way to get into it is to contact the editor of this blog for a manual review.

Here are the categories as they exist now:

Eyewear & Fashion Accessories
Eyewear Warranty & Repair
Optical & Vision Information
Optometrists & Opthalmologists
Top Commission Junction Affiliate Sites
Top LinkConnector Affiliate Sites

The main page for the directory is here - Eyewear & Vision Resource Directory.

Chances are more categories will be added in the future, so check back often.

Related pages & posts: Top Eyewear & Optical Tools, What's My Eyeglass Frame Size?, Eyewear Tips & Tricks.

Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect.

Since we first went online in 1996 with our Internet-based eyewear store, our dedicated opticians have accumulated a number of tips and tricks to help our customers with making the most of their eyeglasses, frames, corrective lenses, contact lenses, reading glasses, goggles and sunglasses experience, so we thought we'd share the best of them with you.

1. Go rimless - Combine lightweight, rimless eyeglasses frames with anti-reflective lenses for almost invisible corrective eyewear.

2. Get personal - Have you considered personality glasses? Even if you don't need corrective lenses, a pair of stylish frames with plain lenses may be a great way to change your look in seconds. From the beautiful bookworm to the glam god just pick your pair, add clear anti-reflective lenses and change your entire look in a flash.

3. Keep it clean - You would be surprised at how many people do not know how to properly care for their eyeglasses once they receive them. Using a mico-fiber cleaning cloth is best (we send one to every customer). Also, wetting the lenses before wiping with the cloth is a good idea. Washing lenses with a non-ammonia dish washing detergent or some store bought lens cleaner is the best way to preserve the coatings on your lenses. We are told that the cleaning cloth we provide to our customers is washable as long as you do not use any fabric softener or fabric cloths in the drying.

4. Clear the fog - Water goggles will not fog if you clean inside and out with dish detergent and then let them air dry. This will also reactivate the anti-fog if it has been a while since the purchase. However, do NOT use water on the lenses before cleaning as it will cause additional fogging.

5. Colorize - Lens colors can make a difference. For instance, amber or brown colored polarized lenses are great for tennis, skiing, boating, fishing and driving. Yellow lenses work great for hunting and shooting. Gray is great for golf, water sports, driving and flying. Vermillion or rose are good for skiing and fishing and green is a good all-purpose lens color.

6. Watch your backside - Anti-reflective coating on clear lenses is to increase light transmission. Sunglasses tints by design are to decrease light transmission. Using polarized high quality lenses will block glare with excessive darkening by the amount of light that is being limited to reach the eye. Using backside anti-reflective coating will almost stop completely the reflections when the sun is behind you or light reflected where it hits the back surface of the lens.

7. Screw loose? Have a problem with screws backing out of your frames? Coat the screw with a little clear nail polish. This keeps them from backing out and they still be removed if needed. Be EXTRA CAREFUL not to get the polish on the lenses.

8. Computer vision - All computer users who spend 3-9 hours a day on the PC will strongly benefit from having Crizal Avance with Scotchgard Protector on their lenses.

9. Skip the polish - If you have night time driving issues, even if you add anti-reflection, you can still have glare rings if you polish the lens edges. Polished edges are simply cosmetic and don't aid in visual acuities. So, if you drive a lot at night, you might want to skip the lens edge polish.

10. No free ride for cosmetic contacts - For contact lenses that change eye color without power (plano lenses), you still must have a doctor’s prescription. Contacts are a medical device and if not fit under a doctor’s supervision, can cause a range of eye health problems.

11. Be exact - If your contact lens prescription is written for one specific brand, i.e. Acuvue Oasys, you must order that exact lens. We (or any other merchant) cannot legally change the prescription to another brand, i.e. Freshlook Colors. The contacts have to be ordered exactly as the doctor has written on the prescription or the doctor has to rewrite the prescription should you want something different. Every contact lens fits differently due to base curve and diameter and only your eye doctor can determine a safe fit.

12. Hide it - A trick to hiding edge thickness on heavier prescriptions is to select a frame with wide temples (arms).

Check back often. We'll be adding more tips to this page in an ongoing effort to provide the latest in eyewear and optical information for our readers.

Related pages & posts: Top Eyewear & Optical Tools, Eyewear & Vision Resource Directory, 10 Contact Lens Facts, Bolle Tips for Wearing Goggles over Corrective Eyewear, What's My Eyeglass Frame Size? , Vision Prescriptions for Babies - How?, Beyond Rimless - The "Barely There" Look.

Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect.

• Morning, Tweets! Hope you all had a great weekend! #
• Are you a fat head? If so, we've got your sunglasses AND a free T-shirt! http://tinyurl.com/6yaudr #
• Just updated our Top Eyewear & Optical Tools page - http://tinyurl.com/5pyokr #
• Just updated our Childrens Eyeglasses page at http://tinyurl.com/5ulp33 #
• Feeling retro? Just updated our Cat Eye Glasses page - http://tinyurl.com/qxzvx #
• The Eye Zone News: Introducing Wiley X Eyeglasses http://tinyurl.com/5o8skq #
• Updated our Sunglasses for Men page - http://tinyurl.com/673fe2 #
• Updates to Motorcycle Sunglasses page - http://tinyurl.com/59gtdl #
• And yet more updates. This time to our Prescription Safety Glasses - http://tinyurl.com/6envaf #
• OK, Tweets, One more update for you. This time it's our Reading Glasses - http://tinyurl.com/6hk6ec #
• Want that Harry Potter look? Then you need Round Eyeglasses - http://tinyurl.com/6gvnlq #
• Eyewear tip: Combine rimless frames with anti-reflective lenses for nearly invisible eyeglasses - http://tinyurl.com/68p3hk #
• The Eye Zone News: Celebrity Eyewear Sightings for December 2008 http://tinyurl.com/66xjoo #
• Our kids sunglasses page has been updated - http://tinyurl.com/6yjtny #
• FYI - Our Baby Eyeglasses can be ordered with non-corrective lenses and tinted to make Baby Sunglasses - http://tinyurl.com/5rjffu #
• The Eye Zone News: Celebrity Eyewear Sightings for December 2008 http://tinyurl.com/5e77vf #
• OK, tweets. The Eye Zone blog is now on its own domain - http://www.framesdirectblog.com/ #

Center Court - Basketball great Dennis Rodman (1) wears Ed Hardy Love-Dog EHS006 sunglasses while Los Angeles Lakers center Andrew Bynum (2) sports the Ed Hardy EHS012 sunglasses, from Revolution Eyewear.

Knock Out - Undefeated World Middleweight Boxing Champion Kelly Pavlik (3) in Flexon Select 1300/1, from Marchon. Known as "The Ghost," Pavlik, 26, is ranked number one out of 195 boxers in the U.S. and number one out of 896 boxers world wide.

You Know You Love Her - Blake Lively (4), one of the stars of the hot CW teen drama "Gossip Girl" shows off a pair of Carrera Gipsy sunglasses from Sàfilo with celebrity stylist Robert Verdi (who is sporting the same style) at Verdi's Luxe Laboratory during New York's Fashion Week. Sàfilo and Solstice were co-sponsors.

Hot Hot Hot - Reality TV celeb Kim Kardashian (5), most recently seen on "Dancing with the Stars," "Grey’s Anatomy" star Katherine Heigl (6) and actress/singer Lindsay Lohan (7) all wear Jee Vice's Red Hot style.

Made in the Shade - Mischa Barton (8) hanging out in Vogue style 2512S shades from Luxottica.

Catching Rays - Tampa Bay Rays manager Joe Maddon (9), who led the team to its first post season appearance in club history, wears the Kaenon Polarized Lewi with an SR-91 Freestyle progressive lens.

Lounging Around - Sàfilo and Solstice Sunglass Boutique were part of the Kari Feinstein Primetime Emmy Awards Style Lounge. Among the celebrities being fitted in the latest sun looks were Kristin Chenoweth (10), who was nominated for outstanding supporting comedy actress for her role on ABC’s "Pushing Daisies," in the Carrera Cup; Ashley Tisdale (11) of "High School Musical" in Marc Jacobs 21S; AnnaLynne McCord (12), who plays Naomi Clark in the new "90210," in the Carrera Champion sunglasses; and from the Emmy winning best drama "Mad Men," Michael Gladis (13) in Armani Exchange AX 083 and Aaron Staton (14) in Hugo Boss 0141s.

Lunch Date - Actress Emmy Rossum (15) wore Alain Mikli style A084610U8 at the YouthAIDS luncheon in Los Angeles.

Projections - While Jennifer Lopez (16) got a lot of criticism for pulling out of guest judging duties on the "Project Runway" season finale with a foot injury and then competing in a triathlon two days later, at least she got the eyewear right. J-Lo wore Rudy Project Rydon matte black with polarized racing red frames when she completed the Nautica Malibu Triathlon in two hours, 23 minutes, 28 seconds. She also raised $127,000 for the Children's Hospital of L.A. in the process.

All Together - Adrian Grenier (17) wears the Voyeur from Barton Perreira on the latest season of HBO’s "Entourage"".

Living on Video - Jules De Martino (18), from the U.K.-based alternative band The Ting Tings, wore Robert Marc RM 564 throughout the entire MTV Video Music Awards-from the red carpet to performances to the parties. The band was nominated for a video of the year award for their song "Shut Up and Let Me Go".

Going Green - Members of the U.S.'s Ryder Cup winning team sporting sunglasses from Kaenon Polarized: Brian Gay (19) in Hard Kore, David Duval (20) in Kore and John Daly (21) in Spindle.

-Jackie Micucci
Reprinted Courtesy 20/20 magazine

Related pages: Sunglasses Online, Ed Hardy sunglasses, Flexon eyeglasses, Carrera sunglasses, Vogue sunglasses, Marc Jacobs sunglasses, Ed Hardy Sunglasses now Online.

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